Welcome to The Digital Transformist with Mike LaVista! Today, we have a special guest, Marnie Wills, the CEO and founder of Sporty Minis, sharing her incredible journey from a non-tech person to an AI and tech trainer who successfully scaled and sold two businesses using AI. Marnie's story is a testament to the power of embracing technology and transforming business models in the digital age.
During the challenging times of COVID, Marnie pivoted her brick-and-mortar businesses to online platforms, where she discovered the game-changing tool, Jasper AI (formerly ChatGPT). With Jasper AI, Marnie was able to revolutionize her health and fitness business by understanding her target audience, creating personalized programs, and ultimately exiting the business by selling her digital assets to a new owner. She also used Jasper AI to transition her Sporty Minis business from a franchise model to a business partnership model, expanding its impact across the UK.
Every bit of Marnie's recent business success in the last five years can be attributed to AI, showing how innovation and technology can drive transformation and growth. Join us as Marnie shares her insights, experiences, and the journey of how she leveraged AI to achieve remarkable results in her businesses. Tune in to The Digital Transformist for an inspiring conversation on embracing technology for business success!
Listeners can get in touch with Marnie Wills through her website for Sporty Minis, where they can learn more about her business and contact her for any inquiries or collaborations. https://sportyminis.com/
Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast
Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904
CHAPTERS:
00:00: Introduction to Marnie Wills and her AI journey
00:38: The story behind Sporty Minis and scaling a business
01:23: Adapting to COVID times and transitioning to online business
02:05: Utilizing AI tools like Just the AI for business transformation
03:02: Leveraging AI to exit and rebrand a business
03:52: Overcoming hesitations and taking the AI plunge
04:58: Benefits of AI in improving business profitability
06:15: Implementing AI in franchise business models
07:29: The impact of AI on business success
08:40: Future of AI in entrepreneurship
09:55: Advice for CEOs and founders on AI integration
11:02: Conclusion and key takeaways
