Beth Trejo, founder and CEO of ChatterKick, joins Mike LaVista on The Digital Transformist to talk about why trust is the word of the year — and what that means for your brand's digital presence. From the dangers of AI-generated content flooding social media to why picking up your phone and recording a 30-second video is still the most powerful move a CEO can make, Beth shares 14 years of hard-won social media strategy insights.
Whether you're a B2B leader wondering if LinkedIn even matters, a brand trying to figure out AI content without destroying trust, or a CEO who's been avoiding social media entirely — this episode is for you.
Beth Trejo is the founder and CEO of ChatterKick, a social-first agency helping mid-market companies scale their social media programs. Find her on LinkedIn or at beth@chatterkick.com.
CHAPTERS:
0:00 – The word of the year is trust
0:36 – Intro
0:49 – Meet Beth Trejo, CEO of ChatterKick
1:30 – Why mid-market companies are 10 years behind on digital
2:47 – Trust, brand, and why you HAVE to show up
4:05 – The AI slop problem on social media
5:15 – Why CEOs are afraid to post (and why they shouldn't be)
6:55 – The easiest content hack: your phone + a news article
7:55 – LinkedIn is not what you think it is anymore
9:50 – Can small brands take a stand like Nike or Patagonia?
11:30 – How LLMs and AI are changing SEO and social content
13:15 – The biggest mistake: AI content without human review
15:00 – Why you can't fully trust AI agents (yet)
16:45 – Where to start if you're doing nothing today
18:00 – Saves over likes: the metric that actually matters
20:00 – One post that drove multiple six figures
21:00 – Why you need senior people running social, not interns
22:15 – Where to find Beth online
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The Digital Transformist is a podcast produced by Caxy, a software and AI consulting company showing organizations how to play offense with software and AI.
